Workflows. Agents. Tools.
The Director
Workflows
Instructions on how to carry out a specific task. The orchestration logic that defines each step.
Load brand files. Fetch the live page. Extract entities. Pull rankings. Analyse Search Console. Output to a sheet. Notify for review.
The Actors
Agents
AI reasoning components that receive context, make decisions, and take actions within the system.
Performance agent. EEAT scoring agent. Fact-checking agent. Internal linking agent. Content governance agent.
The Props & Equipment
Tools
Code written so that systems can interact with each other. MCP servers and API connections.
Upload to Google Sheets. Scrape SERPs with DataForSEO. Pull data from keyword tools. Connect Search Console.