Deciding when AI output is wrong
Choosing which pages to prioritise
Balancing SEO vs UX vs conversion
Making judgment calls on risk vs reward
Advising on templates and site structure
Coordinating between departments
Working around CMS or dev constraints
Understanding politics and positioning
Understanding budgets and personnel
Handling internal resistance to change
Selling ideas and getting buy-in
Translating technical issues to business impact
Explaining SEO to non-technical stakeholders
Advocating for SEO in roadmap discussions
Understanding commercial goals
Understanding legal and compliance